Vice presidents. There is always seems a load of them in big corporations and Microsoft isn't any different. They normally speak what their PR departments fly in a memo, but Don Mattick, Senior Vice President to Microsofts Interactive Entertainment Business doesn't stick to those rules. He instead claims he invented avatars. Read it here at OXM
Now if the New Xbox Experience avatars fail miserably, as in like NO ONE uses them, I am sure Don Mattick would point out that it wasn't his idea. Yeah, sure. That when he invented them back 1991 for some 8 bit 1 Megabyte game, he didn't think that Nintendo would steal that kind of crap. Yeah, sure. That most of the people that work below him are fools and he can't get the staff these days. That is if they fail.
On the other hand, if everyone embraces them and they explode into a pop culture phenomena and an iconic representation of this decade i.e. Paris Hilton wears a Xbox Avatar T-shirt, then Don would be claiming it was all his idea. And by the way he will point out that Xbox ball logo idea came about from some 8 bit 1 Megabyte game in 1991 he was doing. All I can say is God help us if these avatars become popular.
By the way, I know I have posted a picture of Wii Mii avatars, because there is not much difference.
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