Take a look. Sony are launching a keypad and it looks like an evil twin to the Xbox 360 Chatpad. As with all Sony products, there is a delay but somehow I don't think there will be a queue for it. Unless you have huge long fingers.
Why do they not just stick it on the bottom? It's called practicality. This is why most mobile phones have keyboards at the bottom or cars have round steering wheels. Because it makes sense and as designers, you just have to deal with it. They seriously don't believe that we will be fooled into thinking, that they have found a new innovative way, by sticking it up the top, do they?
I wish I was there at the design meeting. "Seriously, it's fugly. We are not doing a homage to bulky 80's Atari 2600 computer peripherals. That memo was a joke you numb nuts." I wouldn't be surprised, if after a year they abandoned this design (like their Boomerang Controller) and stick it at the bottom. Then it will appear ten years later on a TV show "What Were They Thinking?"
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