If you write reviews, like I sometimes do for TheGamersCafe.net (plug), then it sucks with deadlines. What if you write a review and then told to hold off bad reviews until Monday? This is what Eidos have appealed to reviewers of Tomb Raider : Underworld. Read it here. What would I do? I would write a bad review on Monday morning, that way I would have the weekend off.
No self respecting reviewer would do this however as the ethics of being a reviewer or journalist would be undermined. We should never be told of how or "when" to write. If a game sucks then the public should be told as soon as possible to help them make an informed judgement on purchase. How they ever thought they would get away with this tactic, is beyond me. Reminds me of Lionhead boss, Peter Molyneux begging reviewers on hands and knees not publish anything below 8/10 for Fable II or they will never get an advanced disc again.
All these tactics scream desperation. It just serves to bring suspicion to the consumer when confronted with a purchase decision on the Friday. The temptation for a reviewer to write a bad review is even more great as to prove that they cannot be told when to write. In fact I could write one right now. " Tomb Raider : Underworld has got to be turd, even though I have yet to play it, because the developers are expecting bad reviews. The game smells like feet and ass" There, why wait till Monday?
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